An effective business plan should include the following information:
Executive Summary provides a brief synopsis of the key points and strengths included in the plan.
• Company Description includes basic details of the business, including an overview, location, legal structure, and organization.
• Industry Analysis provides an analysis of the larger industry in which the business will belong; analyzes key trends and players in the industry; demonstrates an understanding and awareness of external business decisions.
• Target Market provides a brief overview of the nature and accessibility of the targeted audience.
• Competitive Analysis includes an honest and complete analysis of the business’ competition and demonstrates an understanding of the business’ relative strengths and weaknesses.
• Marketing Plan and Sales Strategy demonstrates how the business’ product or service will be marketed and sold; includes both strategic and tactical elements of the marketing and sales approach.
• Operations provides an overview of business operations on a day-to-day basis, including production processes, physical facility reviews, use of technology, and processes followed to ensure delivery of products or services.
• Management and Organization describes the key participants in the new business venture and identifies human resources the business can draw upon as part of the management team, employee pool, consultants, directors, or advisers. It also portrays the role each will play in the business’ development, and discusses compensation and incentives.
• Long-Term Development gives a clear vision of where the business will be in three (3), fi ve (5), or more years. It off ers an honest and complete evaluation of the business’ potential for success and failure and identifi es priorities for directing future business activities.
• Financials indicate the accounting methodology to be used by the business. Discuss any assumptions made in projecting future fi nancial results. Present projections honestly and conservatively.
• Appendix includes copies of key supporting documents (e.g., certifi cations, licenses, tax requirements, codes, letters of intent or advance contract, endorsements, etc.).
• Note: Business must not have been in operation more than 12 months
Executive Summary provides a brief synopsis of the key points and strengths included in the plan.
• Company Description includes basic details of the business, including an overview, location, legal structure, and organization.
• Industry Analysis provides an analysis of the larger industry in which the business will belong; analyzes key trends and players in the industry; demonstrates an understanding and awareness of external business decisions.
• Target Market provides a brief overview of the nature and accessibility of the targeted audience.
• Competitive Analysis includes an honest and complete analysis of the business’ competition and demonstrates an understanding of the business’ relative strengths and weaknesses.
• Marketing Plan and Sales Strategy demonstrates how the business’ product or service will be marketed and sold; includes both strategic and tactical elements of the marketing and sales approach.
• Operations provides an overview of business operations on a day-to-day basis, including production processes, physical facility reviews, use of technology, and processes followed to ensure delivery of products or services.
• Management and Organization describes the key participants in the new business venture and identifies human resources the business can draw upon as part of the management team, employee pool, consultants, directors, or advisers. It also portrays the role each will play in the business’ development, and discusses compensation and incentives.
• Long-Term Development gives a clear vision of where the business will be in three (3), fi ve (5), or more years. It off ers an honest and complete evaluation of the business’ potential for success and failure and identifi es priorities for directing future business activities.
• Financials indicate the accounting methodology to be used by the business. Discuss any assumptions made in projecting future fi nancial results. Present projections honestly and conservatively.
• Appendix includes copies of key supporting documents (e.g., certifi cations, licenses, tax requirements, codes, letters of intent or advance contract, endorsements, etc.).
• Note: Business must not have been in operation more than 12 months
business_plan_combine.pdf | |
File Size: | 212 kb |
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business_plan_1st.pdf | |
File Size: | 464 kb |
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business_plan_2nd.pdf | |
File Size: | 265 kb |
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